What are the key considerations when creating a video ad on VK optimized for mobile viewing, specifically targeting users with limited data plans?

When creating a video ad on VK optimized for mobile viewing, especially for users with limited data plans, several key considerations must be addressed to maximize reach and engagement without consuming excessive data. First, keep the video short and concise. Aim for a video length of 15 seconds or less to minimize file size and data usage. Capture attention quickly within the first few seconds. Second, optimize the video resolution and file size. Use a lower resolution, such as 480p or 360p, and compress the video file to reduce its size without significantly sacrificing visual quality. Use efficient video codecs like H.264. Third, design the video to be easily understood even without audio. Many users watch videos on mobile devices with the sound off, so rely on visual elements, text overlays, and captions to convey your message. Fourth, use a vertical or square video format to maximize screen real estate on mobile devices. Vertical videos are particularly effective for capturing attention in the mobile newsfeed. Fifth, include a clear call-to-action (CTA) within the video to encourage users to take the desired action, such as visiting your website or downloading your app. Make the CTA visually prominent and easy to tap on mobile devices. Sixth, test your video ad on different mobile devices and network conditions to ensure it loads quickly and plays smoothly. Use VK's ad preview tool to see how your ad will look on various devices. Seventh, leverage VK's targeting options to specifically target users who are likely to have limited data plans. For example, you can target users based on their mobile carrier or device type, if that data is available and relevant. By considering these factors, you can create a video ad that is both engaging and data-friendly, maximizing its impact on mobile users with limited data plans.