Why is it important for rappers who want to sing to be able to infuse their singing with emotion and expressiveness?

It is important for rappers who want to sing to be able to infuse their singing with emotion and expressiveness because it helps to create a connection with the audience and convey the intended message of the lyrics. Emotion and expressiveness are key components of effective storytelling through music, and can help to create a sense of authenticity and relatability that resonates with listeners. Without emotion and expressiveness, singing can come across as flat or unengaging, which can diminish the impact of the lyrics and detract from the overall quality of the performance. Additionally, infusing singing with emotion and expressiveness can help to create a unique and distinctive vocal style that sets the rapper apart from others in the industry. Overall, the ability to convey emotion and expressiveness through singing is a crucial aspect of developing a successful career as a rapper-singer.