When analyzing competitor listings for keyword extraction, what criteria should be prioritized when selecting keywords for your product titles?

When analyzing competitor listings for keyword extraction to optimize product titles, prioritize keywords based on a combination of search volume, relevance, and competitive intensity. First, determine the search volume for each keyword using tools like Helium 10 or Semrush specifically analyzing Walmart's search data, not just general web search data. Higher search volume indicates greater potential traffic. Second, assess the relevance of each keyword to your specific product. The keyword should accurately describe your product's features, benefits, and intended use. For instance, if you're selling a 'blue ceramic coffee mug,' the keyword 'ceramic mug' is more relevant than 'kitchenware.' Third, evaluate the competitive intensity of each keyword by examining how many competitors are already using it in their titles and product descriptions. A keyword with high search volume and high relevance but also high competitive intensity might be more difficult to rank for. Focus on a balance by identifying keywords with decent search volume, high relevance to your specific product, and relatively lower competitive intensity for the best chance of ranking and driving traffic to your product listing. Also, avoid using trademarked terms of your competitors.