How does Walmart's algorithm prioritize product features in search results compared to customer reviews?

Walmart's algorithm prioritizes product features mentioned in the product title and attributes when matching search queries, giving them greater weight than the sentiment expressed in customer reviews. While positive customer reviews can influence a product's overall ranking and conversion rate, the algorithm primarily relies on the keywords and attributes provided by the seller to determine relevance. If a customer searches for 'waterproof hiking boots,' the algorithm will prioritize products that have 'waterproof' and 'hiking boots' explicitly mentioned in their titles, descriptions, or attributes. Customer reviews mentioning the boots' waterproofness will reinforce this relevance but are not the primary factor in determining initial search ranking. However, high ratings and positive reviews contribute to increased click-through rates and conversions, which then signal to the algorithm that the product is a good match for the search query, indirectly improving its ranking over time. Therefore, while both factors are important, accurate and comprehensive product feature information has a more immediate and direct impact on search visibility than customer review sentiment.