What is the most important consideration when using HTML formatting in product descriptions?

The most important consideration when using HTML formatting in product descriptions is ensuring readability and enhancing the customer's shopping experience without negatively impacting page load speed or mobile responsiveness. The primary goal is to present information in a clear, concise, and visually appealing manner, making it easy for customers to quickly understand the product's key features and benefits. Overuse of HTML, especially with excessive styling, can clutter the description, slow down page loading, and create rendering issues on different devices, ultimately deterring potential buyers. Therefore, focus on using basic HTML tags like paragraph breaks (`<p>`), bullet points (`<ul>` and `<li>`), and bolding (`<strong>` or `<b>`) sparingly to improve readability and highlight important information. Avoid using complex tables, embedded videos that aren't properly optimized, or excessive font styling, as these can negatively impact the overall user experience. Prioritize clean and functional formatting that complements the product information and encourages conversions.