What is the immediate impact of significantly lowering daily campaign budget on a consistently performing Walmart Sponsored Ads campaign?

The immediate impact of significantly lowering the daily campaign budget on a consistently performing Walmart Sponsored Ads campaign is a reduction in ad impressions and, consequently, a decrease in clicks and potential sales. By decreasing the budget, you limit the number of times your ads can be shown to potential customers throughout the day. This means your ads will likely be displayed for fewer relevant search queries and on fewer product detail pages. If the budget is lowered significantly enough, the campaign could reach its daily budget limit much earlier in the day, effectively pausing ad delivery for the remaining hours. This can lead to missed opportunities to capture potential customers who are actively searching for your products, resulting in a decline in overall sales and a potential decrease in organic ranking over time due to decreased visibility. The extent of the impact depends on the magnitude of the budget reduction and the competitive landscape for the targeted keywords.