What are the specific requirements for obtaining approval for message templates that include payment requests or financial information?

Message templates that include payment requests or financial information require a higher level of scrutiny and must adhere to specific requirements to obtain approval. First, the business must have a legitimate and verifiable need to request payments or share financial information via WhatsApp. This typically involves demonstrating that the business is a registered entity and has a valid reason for the communication. Second, the message template must clearly and explicitly state the purpose of the payment request or the financial information being shared. The user must understand exactly what they are paying for or what the financial information relates to. Third, the message template must include clear and prominent disclaimers about security and privacy. It should advise users to be cautious and verify the sender's identity before making any payments or sharing sensitive information. Fourth, the message template must comply with all applicable laws and regulations related to payment processing and financial data protection. This includes PCI DSS compliance for businesses that handle credit card information and adherence to data privacy laws like GDPR. Fifth, the business must have implemented robust security measures to protect user data and prevent fraud. This includes encryption, access controls, and fraud detection systems. Sixth, you need to have explicit user consent to send messages that include financial information. Opt-in needs to be clear. For example, the template might say 'To pay your invoice, click here', but you need to have gotten consent to send them information relating to billing. This relates to sensitive information.