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What are the potential consequences of utilizing message templates for promotional content without obtaining explicit user consent?



Utilizing message templates for promotional content without explicit user consent can lead to several negative consequences. WhatsApp's policies strictly prohibit sending unsolicited promotional messages, and violations can result in penalties. Firstly, users may report the business for sending spam. A high number of spam reports can lead to a decrease in the business's quality rating on the WhatsApp Business Platform. 'Promotional content' refers to messages that advertise products, services, or special o....

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