Beyond simply increasing website traffic, what *primarygoal should guide social media promotion efforts for Wikipedia articles?

Beyond simply increasing website traffic, the *primarygoal that should guide social media promotion efforts for Wikipedia articles is to *encourage contributions and engagement with the article, fostering a collaborative environment to improve its quality and accuracy. While driving traffic to Wikipedia is a positive outcome, the ultimate aim is to attract knowledgeable individuals who can contribute to the article by adding new information, correcting errors, and improving its overall structure and content. Social media promotion should focus on highlighting the value of the article, inviting readers to share their expertise, and encouraging them to participate in discussions on the article's talk page. This approach not only improves the quality of the article but also strengthens the Wikipedia community and promotes the encyclopedia's mission of providing free and accessible knowledge to the world. Simply focusing on traffic without fostering engagement is a missed opportunity to leverage the collective intelligence of the internet to enhance the quality of Wikipedia's content.