According to the Pareto Principle, if a company identifies that 20% of its products account for 80% of its profit, how should it strategically allocate resources?

The Pareto Principle, also known as the 80/20 rule, states that roughly 80% of effects come from 20% of causes. In this scenario, where 20% of a company's products generate 80% of its profit, the company should strategically allocate resources by prioritizing the products within that top-performing 20%. This means directing more investment towards activities that directly support the production, marketing, and distribution of these high-profit products. For example, increased marketing spend might be allocated specifically to promote the top 20% of products. Additionally, the company should focus on improving the efficiency and scalability of the processes involved in producing these products. Resources could be diverted from the lower-performing 80% of products, potentially reducing their production volume, discontinuing them, or seeking ways to improve their profitability, such as cost reduction or targeted marketing efforts. The aim is to maximize the return on investment by focusing on the areas that generate the greatest profit.