What is the potential pitfall of excessively relying on X's automatic bidding strategy without manual adjustments?

The potential pitfall of excessively relying on X's automatic bidding strategy without manual adjustments is that you might miss opportunities to optimize for greater efficiency and profitability, and you may not be aligned with specific business goals. 'Automatic bidding' means X's algorithm automatically sets bids to achieve your campaign objective within your budget. While convenient, it lacks the nuanced understanding of your business that a human marketer possesses. Without manual adjustments, the algorithm might overspend on broad targeting or less valuable conversions, especially in competitive auctions. For instance, if your goal is to acquire high-value customers, the algorithm might focus on cheaper, lower-quality leads to meet a target cost, neglecting the long-term revenue potential of more expensive, high-quality leads. Manual adjustments allow you to prioritize specific segments, bid more aggressively for valuable conversions, and fine-tune your strategy based on real-time performance data and your business objectives, ultimately leading to a better return on investment than relying solely on automation.