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How should audience targeting be adjusted for a product launch campaign targeting early adopters versus a campaign targeting the mass market?



For a product launch campaign targeting early adopters, audience targeting should focus on identifying and reaching innovative, tech-savvy individuals who are receptive to new products. Utilize interest-based targeting to reach users who have shown interest in related technologies, emerging trends, or competitor products. Leverage demographic targeting to focus on younger age groups who are typically more open to adopting new technologies. Create custom audiences based on webs....

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