How should audience targeting be adjusted for a product launch campaign targeting early adopters versus a campaign targeting the mass market?

For a product launch campaign targeting early adopters, audience targeting should focus on identifying and reaching innovative, tech-savvy individuals who are receptive to new products. Utilize interest-based targeting to reach users who have shown interest in related technologies, emerging trends, or competitor products. Leverage demographic targeting to focus on younger age groups who are typically more open to adopting new technologies. Create custom audiences based on website visitors, social media followers, or email subscribers who have engaged with similar products or brands. Use lookalike audiences to expand reach by targeting users who share similar characteristics to existing early adopters. For a mass market campaign, audience targeting should broaden to reach a wider demographic and appeal to more mainstream interests. Utilize broader demographic targeting, expanding age ranges and including more general interest categories. Use contextual targeting to show ads on websites and content that are relevant to the product, rather than focusing solely on specific interests. Employ remarketing to re-engage users who have previously visited the website or interacted with the ad, but have not yet converted. Optimize for reach and frequency to ensure the message is seen by a large number of people multiple times. For instance, a new smartphone launch targets early adopters with custom audiences and tech interest based groups and targets the mass market using broader demographics and remarketing. The early adopter ads are very specific and the mass market ads are more general.