If a campaign reaches its daily budget *beforethe target audience is fully reached, what adjustment needs to be made within the campaign settings?
If a campaign reaches its daily budget before the target audience is fully reached, the primary adjustment needed within the campaign settings is to increase the daily budget. The daily budget is the maximum amount of money the campaign is allowed to spend each day. If the campaign is exhausting its budget early, it means that the demand from the targeted audience is high, and the current budget is insufficient to reach the full potential audience within the day. Increasing the daily budget allows the campaign to continue running and reach more users within the defined target audience. For example, if a campaign has a daily budget of $50 and is reaching its limit by 6 PM, preventing ads from showing to a significant portion of the target audience during the evening, increasing the budget to $75 or $100 would allow the campaign to run for a longer period and reach a larger portion of the intended audience. While increasing the budget is the most direct solution, it's also important to monitor the campaign's performance and ensure that the increased spend is generating a positive return. Additionally, you may want to evaluate your bidding strategy and ad scheduling to ensure that you're not overspending during peak hours or bidding too aggressively for certain placements. Broadening your targeting could also help, but comes with the risk of reaching less qualified leads.