In a retargeting campaign aimed at users who abandoned their cart, what specific type of data feed is required to enable dynamic ad creatives showcasing those exact products?

To enable dynamic ad creatives showcasing the exact products abandoned in a cart for a retargeting campaign, a product catalog feed (also known as a product feed or merchant feed) is required. A product catalog feed is a structured data file containing information about all the products offered on a website, including details like product ID, name, description, image URL, price, and availability. This feed is typically formatted as a CSV, XML, or TXT file and uploaded to the advertising platform. Dynamic ad creatives automatically generate ads that display the specific products a user previously viewed or added to their cart, based on the data in the product catalog feed and the user's browsing history. For example, if a user added a specific pair of shoes to their cart but didn't complete the purchase, the dynamic ad would display an image of those exact shoes, along with their name and price, encouraging the user to return and complete the purchase. Without a product catalog feed, the retargeting campaign can only show generic ads or ads promoting the website in general, lacking the personalized and product-specific element that drives higher conversion rates for abandoned cart scenarios. The product catalog feed acts as the source of truth for the products being advertised in the dynamic retargeting campaign.