To create a lookalike audience based on your highest-value converting customers within the Yahoo Gemini platform, you would first create a custom audience from that specific customer segment, and then use that custom audience as the seed for the lookalike audience. A 'lookalike audience' is a group of people who share similar characteristics and behaviors with an existing audience (your seed audience), allowing you to expand your reach to potential new customers. A 'custom audience' is ....
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