What strategy should be employed to prevent your native ads from appearing on websites or apps that are potentially brand-unsafe?

To prevent native ads from appearing on websites or apps that are potentially brand-unsafe, the primary strategy is to implement comprehensive exclusion lists and utilize category blocking within the Yahoo Ad Manager platform. Brand safety refers to protecting your brand's reputation by avoiding ad placements on websites or apps that contain inappropriate or offensive content. Exclusion lists are lists of specific websites or ap....