What strategy should be employed to prevent your native ads from appearing on websites or apps that are potentially brand-unsafe?

To prevent native ads from appearing on websites or apps that are potentially brand-unsafe, the primary strategy is to implement comprehensive exclusion lists and utilize category blocking within the Yahoo Ad Manager platform. Brand safety refers to protecting your brand's reputation by avoiding ad placements on websites or apps that contain inappropriate or offensive content. Exclusion lists are lists of specific websites or apps where you don't want your ads to appear. You can create and upload these lists to Yahoo Ad Manager, effectively blacklisting these placements. For example, you might exclude websites known for promoting hate speech, fake news, or illegal activities. Category blocking involves excluding entire categories of websites or apps from your ad targeting. Yahoo Ad Manager typically offers predefined categories, such as 'Adult Content', 'Gambling', or 'Violence'. By blocking these categories, you can prevent your ads from appearing on websites that fall into these classifications. In addition to using exclusion lists and category blocking, it's crucial to regularly monitor your ad placements using the platform's reporting tools to identify any potentially brand-unsafe websites that may have been missed. You can then add these websites to your exclusion list. Consider using third party brand safety monitoring tools, which will give you even more control and detail over potential brand safety concerns.