What is the *fundamentaldistinction between 'Stream Ads' and standard native ads on the Yahoo platform, affecting placement and user experience?

The fundamental distinction between 'Stream Ads' and standard native ads on the Yahoo platform lies in their placement and user experience. Stream Ads are designed to integrate directly within content feeds, such as news articles, social media feeds, or video streams, mimicking the look and feel of the surrounding content to create a more seamless and less disruptive ad experience. Standard native ads, while still designed to blend in with the surrounding environment, typically appear in less integrated locations, such as in the sidebar, at the bottom of articles, or within dedicated ad units. For example, a Stream Ad might appear within a list of news articles on the Yahoo homepage, looking like another article in the feed, whereas a standard native ad might be placed in a separate 'Recommended Stories' section alongside the main content. The placement of Stream Ads directly within the content stream aims to capture user attention in a more natural and less intrusive way, potentially leading to higher engagement rates. Because Stream Ads are designed to feel like organic content, they require careful attention to detail in terms of visual style, tone, and relevance to the surrounding content to avoid appearing out of place or deceptive. Standard native ads offer more flexibility in terms of creative format and messaging, but may not achieve the same level of seamless integration and user engagement as Stream Ads.