When utilizing Value-Based Bidding, what metric is most critical to accurately input into the Gemini platform's conversion tracking to ensure bid optimization aligned with profit?

When using Value-Based Bidding, the most critical metric to accurately input into the Gemini platform's conversion tracking is the *profit marginor revenue generated by each conversion, not just the total revenue. Value-Based Bidding is a bidding strategy where the platform optimizes bids based on the value or profit generated by each conversion, rather than simply the number of conversions. To accurately a....