If a video ad consistently underperforms on mobile devices compared to desktop, what specific video codec optimization strategy should be implemented to address this disparity?

To address underperformance of video ads on mobile devices compared to desktop, the primary codec optimization strategy is to encode the video using the H.264 codec with a lower bitrate and optimized resolution for smaller screens. A video codec is a method for compressing and decompressing video data to reduce file size and enable efficient streaming and playback. H.264 is a widely supported video codec known for its good compression efficiency and compatibility across various devi....