Which Yandex Direct campaign setting most directly determines which specific locations will be targeted by your ads?

The 'Geotargeting' setting within a Yandex Direct campaign most directly determines which specific locations will be targeted by your ads. Geotargeting allows you to specify the geographic areas where you want your ads to appear, ranging from entire countries down to specific regions, cities, or even postal codes. By configuring geotargeting, you can ensure that your ads are shown only to users located in your desired target areas, increasing the relevance of your advertising and improving campaign performance. For example, if you only want to target users in Moscow, Russia, you would set your geotargeting to Moscow. Conversely, excluding certain regions is also possible. Improperly configured geotargeting can lead to wasted ad spend by displaying ads to irrelevant audiences, or to missed opportunities by excluding potentially valuable customers. Therefore, precise and accurate geotargeting is critical for effective Yandex Direct campaigns.