Explain the purpose of utilizing dynamic remarketing in Yandex Direct, and how it differs from standard remarketing.

The purpose of utilizing dynamic remarketing in Yandex Direct is to show users personalized ads featuring the specific products or services they previously viewed on your website, increasing the likelihood of conversion. It allows you to re-engage website visitors with highly relevant ads based on their individual browsing history. The key difference between dynamic remarketing and standard remarketing is the level of personalization. Standard remarketing shows the same ads to all users on a remarketing list, regardless of their specific actions on your website. Dynamic remarketing, on the other hand, tailors ads to each user based on the products or services they interacted with. For example, if a user viewed a specific pair of shoes on your website, dynamic remarketing would show them ads featuring that exact pair of shoes as they browse other websites or use Yandex services. This personalized approach significantly improves ad relevance and effectiveness, resulting in higher click-through rates and conversion rates. Dynamic remarketing requires setting up a product feed containing information about your products or services, allowing Yandex to automatically generate personalized ads.