What is the main benefit of using automated bidding strategies (e.g. 'Maximize Conversions') in Yandex Direct over manual bidding?

The main benefit of using automated bidding strategies (e.g., 'Maximize Conversions') in Yandex Direct over manual bidding is the ability to optimize bids in real-time based on a vast amount of data and machine learning algorithms, leading to improved campaign performance and efficiency. Automated bidding algorithms continuously analyze data such as user behavior, search query characteristics, device type, location, and time of day to predict the likelihood of a conversion and automatically adjust bids accordingly. This allows for more precise targeting and bid optimization than is possible with manual bidding, where bid adjustments are typically based on aggregated data and human analysis. For instance, 'Maximize Conversions' automatically sets bids to get the most conversions within a specified budget, relieving the advertiser from constantly monitoring and adjusting bids manually. While manual bidding offers more control, it requires significant time and expertise to manage effectively, whereas automated bidding leverages machine learning to optimize campaigns more efficiently and effectively, especially for advertisers with complex campaigns or limited time for manual bid management.