What is the key distinction between utilizing broad match and phrase match keywords in a Yandex Direct campaign?

The key distinction between utilizing broad match and phrase match keywords in a Yandex Direct campaign lies in the level of control you have over which search queries trigger your ads. Broad match allows your ads to show for a wide range of related search terms, including synonyms, misspellings, and variations of your keyword. This offers the broadest reach but c....