Question

What is the function of Yandex Audience, and which specific data sources can be integrated to create custom audience segments?

Accepted Answer

The function of Yandex Audience is to create custom audience segments for targeted advertising in Yandex Direct, allowing advertisers to reach specific groups of users based on various data points. It enables more precise and personalized advertising campaigns by moving beyond standard demographic and geographic targeting options. Several specific data sources can be integrated to create custom audience segments within Yandex Audience. These include: CRM data (customer relationship management) such as email addresses and phone numbers, allowing for targeting existing customers or creating lookalike audiences. Yandex Metrica data, enabling targeting of website visitors based on their behavior on your site, such as pages viewed, time spent, and goal completions. Mobile app data, facilitating targeting of app users based on their in-app behavior. Data from offline sources, allowing advertisers to upload data related to offline transactions or customer interactions. Yandex also leverages its own data on user interests and online behavior to create pre-defined audience segments that can be used for targeting. By combining these data sources, advertisers can create highly specific audience segments tailored to their business goals.

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What is the function of Yandex Audience, and which specific data sources can be integrated to create custom audience segments?

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