What is the optimal balance between keyword density in descriptions and maintaining audience readability?

The optimal balance between keyword density in descriptions and maintaining audience readability is achieved by prioritizing natural language and providing genuine value to viewers while strategically incorporating relevant keywords. Keyword density refers to the percentage of times a keyword appears in your video description. While it's important to include relevant keywords to improve search visibility, excessive keyword stuffing can make your description unreadable and deter viewers from engaging with your content. The goal is to create a description that is both informative and engaging, providing viewers with a clear understanding of what your video is about while also signaling to YouTube the topic and relevance of your content. Instead of simply repeating keywords multiple times, focus on writing a well-structured description that naturally incorporates those keywords within the context of informative sentences. For example, instead of writing 'coffee, coffee beans, best coffee', write 'In this video, we explore different types of coffee beans and reveal our top picks for the best coffee'. This approach ensures that your description is both keyword-rich and readable, providing value to viewers while also optimizing your video for search. A good rule of thumb is to aim for a keyword density of around 1-3%, ensuring that your keywords appear naturally within the text without disrupting the flow or readability. Prioritizing audience readability over excessive keyword stuffing will lead to higher engagement rates and improved search rankings, as viewers are more likely to read and appreciate a well-written description that provides genuine value.