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What role do 'information cards' play in directly influencing watch time and channel engagement?



Information cards directly influence watch time and channel engagement by providing viewers with interactive prompts to explore related content and take desired actions. Information cards are interactive elements that appear during a video, offering viewers the opportunity to click on links to other videos, playlists, channels, websites, or even polls. Strategically placing cards at relevant moments during your video can encourage viewers to continue watching more of your content, thereby increasing watch time. For example, if you mention a related topic in your video, you can use a card to link to another video on your channel that delves deeper into that topic. This allows viewers to seamlessly transition to another engaging video, keeping them on your channel for longer. Cards can also be used to promote playlists, encouraging viewers to watch a series of videos on a specific theme. In addition to increasing watch time, information cards can also drive channel engagement by prompting viewers to take desired actions, such as subscribing to your channel or visiting your website. You can use cards to link to your subscription page, making it easy for viewers to become subscribers. You can also use cards to promote merchandise or affiliate products, driving traffic to your website and generating revenue. By strategically using information cards to provide viewers with relevant and engaging options, you can significantly improve watch time and channel engagement, leading to increased visibility and subscriber growth.