What is the key difference between CPM and RPM, and how does each impact a content creator's earning strategy?

The key difference between CPM (Cost Per Mille) and RPM (Revenue Per Mille) is that CPM represents the cost advertisers pay for one thousand ad impressions, while RPM represents the actual revenue a creator earns for every one thousand video views after YouTube's share. CPM is a metric used by advertisers to measure the cost-effectiveness of their ad campaigns. It reflects the amount they pay to have their ads displayed one thousand times. RPM, on the other hand, is a metric used by content creators to understand their actual earnings per one thousand video views. It takes into account YouTube's revenue share (typically 45%), as well as other factors like ad format and viewer demographics. CPM impacts a creator's earning strategy indirectly, as higher CPMs generally lead to higher RPMs. However, a high CPM doesn't guarantee a high RPM, as factors like ad viewability and audience demographics also play a role. RPM directly impacts a creator's earning strategy, as it provides a clear indication of how much revenue they are generating per one thousand video views. Creators can use RPM data to optimize their content, target high-value audiences, and experiment with different ad formats to maximize their earnings. Understanding both CPM and RPM is crucial for content creators to effectively monetize their channels. By focusing on factors that influence both metrics, such as creating engaging content and targeting the right audience, creators can increase their earning potential and achieve greater financial success.