Why is 'estimated revenue' alone insufficient for judging monetization performance?

'Estimated revenue' alone is insufficient for judging monetization performance because it doesn't provide context about the factors driving that revenue. To accurately assess performance, it's essential to analyze related metrics such as RPM (Revenue per Mille, or revenue per thousand views), CPM (Cost per Mille, the cost advertisers pay per thousand impressions), ad impressions, watch time, and audience demographics. High estimated revenue could be due to a single viral video with high CPM, while a channel with consistently good watch time and engagement might have lower estimated revenue but better long-term monetization potential. Understanding the underlying factors behind the revenue allows for informed decisions about content strategy, ad placement optimization, and audience targeting to improve overall monetization efficiency and sustainability.