What is the main advantage of using long-tail keywords?

The main advantage of using long-tail keywords is attracting a highly targeted audience with specific needs or interests. Long-tail keywords are longer, more specific phrases that viewers use when searching for niche content. Because they are so specific, they typically have lower search volume and less competition than broad keywords. However, viewers who use long-tail keywords are usually further along in the buying process or have a very clear idea of what they are looking for. By targeting these keywords, you can attract viewers who are more likely to engage with your content, subscribe to your channel, and convert into customers. Long-tail keywords provide a direct path to a highly qualified audience.