What's the most important factor when determining a potential influencer collaboration?

The most important factor when determining a potential influencer collaboration is audience alignment. It's critical to ensure that the influencer's audience demographics, interests, and values closely match the target audience of your own channel. A large subscriber count is meaningless if the influencer's audience is not genuinely interested in the type of content you create. Collaborating with an influencer whose audience is highly relevant to your niche will result in a more engaged viewership, higher conversion rates (e.g., subscribers, watch time), and a more effective use of resources. Focusing on audience alignment ensures that the collaboration reaches the right people and delivers meaningful results for both parties.