Describe the concept of pay-per-click (PPC) advertising, and give an example of how businesses can use it to reach their target audience.

Pay-per-click (PPC) advertising is a digital marketing technique where businesses pay a fee each time a user clicks on one of their ads. These ads can be displayed on search engines, social media platforms, or other websites. PPC advertising can be a powerful tool for businesses to increase their visibility, drive traffic to their website, and ultimately generate more leads and sales. To set up a PPC campaign, businesses typically start by selecting the keywords or phrases they want to target. These keywords should be relevant to their products or services and have a high search volume. Then, they create ads that will be displayed when users ....