Which PayPal promotional tool is BEST suited for re-engaging customers who abandoned their carts?

While PayPal doesn't offer a single, dedicated 'abandoned cart recovery' tool natively within its core platform, the most effective method to re-engage customers who abandoned their carts using PayPal is through a combination of data capture and targeted email marketing integrated with your e-commerce platform. The key is to capture the customer's email address before they abandon the cart. This typically involves requiring customers to log in or provide their email address early in the checkout process. Once you have their email, you can use your e-commerce platform's abandoned cart recovery feature (or a third-party email marketing service) to send automated emails reminding them of the items they left in their cart. These emails can include incentives like free shipping or a discount to encourage them to complete the purchase. Integrating your e-commerce platform with PayPal allows you to track which customers initiated the PayPal checkout process but didn't complete the transaction, enabling you to target those specific customers with tailored abandoned cart recovery emails. Therefore, the tool isn't directly within PayPal but rather a strategic integration between your platform's capabilities and PayPal's transaction initiation data.