What is the MOST direct method for reducing chargeback rates specifically related to 'item not received' claims?

The most direct method for reducing chargeback rates specifically related to 'item not received' claims is to consistently use reputable shipping carriers with reliable tracking services and to promptly provide customers with tracking information upon shipment. When a customer claims they didn't receive their item, having verifiable proof of delivery with a signature confirmation or detailed tracking history is crucial for disputing the chargeback. By using carriers that offer detailed tracking, you can monitor the shipment's progress and proactively address any potential delivery issues before they escalate into a chargeback. Furthermore, providing customers with tracking information allows them to monitor the shipment themselves, reducing anxiety and increasing confidence in the delivery process. This proactive approach minimizes the likelihood of 'item not received' claims and provides strong evidence to defend against those that do arise. For example, using a service that provides a delivery confirmation email or SMS notification to the customer adds an extra layer of verification.