What is the PRIMARY advantage of offering local payment methods through PayPal in international markets?

The primary advantage of offering local payment methods through PayPal in international markets is increasing conversion rates by catering to customer preferences and building trust. Many international customers prefer to use familiar and trusted local payment methods rather than credit cards, which may be less common or less trusted in their region. Offering these local options removes a significant barrier to purchase and increases the likelihood that customers will complete their transactions. For example, in some European countries, bank transfers or local e-wallets are preferred over credit cards. By providing these options, merchants can tap into a larger customer base and increase sales. Adapting to local payment preferences demonstrates a commitment to serving international customers and builds trust, which is essential for success in global markets. Ignoring local payment methods can lead to high cart abandonment rates and lost sales opportunities.