Which integration strategy will MOST effectively track the performance of a specific PayPal marketing campaign across multiple channels?

The integration strategy that will most effectively track the performance of a specific PayPal marketing campaign across multiple channels is to use unique tracking URLs and campaign codes for each channel, combined with a robust analytics platform that can attribute conversions to the corresponding source. By generating a unique tracking URL for each channel (e.g., a different URL for an email campaign versus a social media ad), you can identify which channel is driving the most traffic and sales. When a customer clicks on a tracking URL and completes a purchase using PayPal, the analytics platform can attribute the conversion back to the specific channel and campaign. This requires integrating PayPal's transaction data with the analytics platform, either through API integration or by uploading transaction reports. Without unique tracking URLs and a system for attributing conversions to their source, it's impossible to accurately measure the effectiveness of a marketing campaign across multiple channels. This allows precise ROI analysis for each channel and campaign, facilitating data-driven decisions.