Which advanced PayPal reporting feature allows you to identify customers with the highest lifetime value?

While PayPal's standard reporting features don't directly offer a pre-built 'Customer Lifetime Value' (CLTV) report, you can leverage transaction data from PayPal reports, combined with external analytics tools or CRM systems, to calculate and identify customers with the highest lifetime value. You would extract transaction data, including customer email addresses, purchase dates, and amounts spent, from PayPal's Transaction Details reports. Then, you would import this data into a CRM or analytics platform that supports CLTV calculations. These platforms use algorithms to predict future spending based on past purchase behavior, recency, frequency, and monetary value (RFM analysis). By combining PayPal's transaction data with these external tools, you can identify your most valuable customers and tailor your marketing efforts to retain and reward them. Therefore, the PayPal data is the source, but the CLTV calculation is performed outside of PayPal's native reporting environment using third-party tools or custom analysis.