To prevent 'greenwashing' accusations, how must a company integrate its sustainability initiatives into its business strategy?

To prevent greenwashing, which is the act of making misleading claims about the environmental benefits of a product or practice, a company must move beyond marketing and integrate sustainability into its core business model. This integration begins with materiality assessment, a process of identifying and prioritizing the environmental and social issues that most significantly affect the company and its stakeholders. The company must then set measurable, science-based targets, which are specific goals aligned with independent climate science, such as limiting global warming....